Glow
The top of our main pages, behind the headline.
#78c8eb · #a0afff · #ffbe96 · #146edc
EMIAC brand
Blue for the work.
Warm for the people.
The EMIAC mark, its colours, type and voice, and how to use them. One mark in two moods: still for small places, alive for the big moments.
Two moods
Still, and alive.
Deep blue for the work we do, warming to orange for the people we do it with. The still mark goes wherever it is small or seen often. The living mark drifts slowly through the same colours, with a soft glow behind it.
Still
Browser tabs, app icons, the site header, documents and slides.
Alive
Footers, closing bands and big moments on screen. Never below 32 px.
Reduced motion
Anyone who turns motion off sees the still mark, everywhere.
The logo
A mark and a lockup.
The mark is EMIAC's symbol. The lockup sets it beside the wordmark, EMIAC in capitals, with Technologies beneath. Both are drawn artwork: use the files, never retype them.
16 px tall
140 px wide
Backgrounds
At home on light and on dark.
The gradient mark reads on both. The lockup comes in two versions: dark letters for light backgrounds, white letters for dark ones. Where only one colour is possible, such as print, embroidery or a stamp, use the one-colour mark.
In the browser
Clear at sixteen pixels.
A lighter cut of the still mark sits in the tab, bright enough on dark and light browsers alike, and on a phone's home screen.
EMIAC |
Applied AI products, models…×
EMIAC |
Applied AI products, models…×
Do and don't
Use it as supplied.
Every change below makes the mark look like somebody else's. Each example is the real file, altered on purpose.
Colour
Five stops for the mark.
EMIAC blue for the rest.
The mark runs from deep blue to orange. Everywhere else, blue stays rare: links, focus and the one main action on a page. Ink and greys carry the rest. Ratios are measured against white.
- Deep
#0A3F9C - Blue
#1F6FD6 - Periwinkle
#6F95FF - Peach
#FF9F70 - Orange
#FF7438
EMIAC blue
#005cb1
The logo, links, focus rings and the main action. 6.63:1
Deep blue
#004c93
Hover and pressed. 8.55:1
Bright blue
#3d8ae0
Gradients and artwork, never text. 3.55:1
Wash
#eaf2fd
Quiet blue behind tags and badges.
-
Ink
#111111Headings and main text. 18.88:1 -
Body
#45484dLonger passages. 9.18:1 -
Muted
#6b6f75Eyebrows, captions, secondary text. 5.05:1 -
Sheet
#f4f5f6Panels set apart from white. -
Line
#e4e6e9Borders and dividers. -
Dark
#0f1216Dark panels and the closing band.
Gradients
Soft light, not decoration.
Three gradients, each with one job. They sit behind content and never behind the logo's own colour.
Dawn
Behind product artwork, model cards and screenshots.
#ffb478 · #3d8ae0 · #a8c0e2
Night
The closing band at the end of a page.
#060b14 · #3d8ae0 · #ffb478 · #5ed0dc
Typography
One typeface, set light.
Instrument Sans for everything people read, with headings at 440 to 460 and never bold. Geist Mono for code, labels and model cards.
Instrument Sans
Headings, body, buttons. Weights 400 to 700.
- Applied AI
400 - Applied AI
460 - Applied AI
600 - Applied AI
700
Geist Mono
Code, labels and model cards. Weights 400 and 500.
- Parameters
- 74 million
- Weights
- fp16 · about 141 MB
-
Display · 62 / 440Applied AI for everything. -
Heading · 54 / 460Built for companies. -
Title · 22 / 460Security and governance -
Lead · 18 / 400Our own AI products and our own speech model. -
Body · 16 / 400Speech is recognised on the device, and the file is checked before it runs. -
Eyebrow · 15 / 400What we build -
Label · 13 monowhisper.cpp · Metal
Products and naming
A house of brands.
EMIAC is the company. Each product has its own name and mark and stands on its own. EMIAC is named beside it, in the sentence or the footer, never fused into the product's logo.
-
ClarioMeeting notes
- Clario C1Speech model
-
CruxAI search visibility
-
AirNoteDictation
-
TimoTime tracking
- EMIAC
EmiacemiacE.M.I.A.C.- Always capitals, as in the wordmark.
- EMIAC Technologies
Emiac TechEMIAC Tech.- The full name, where the full name is needed. EMIAC in running text.
- Clario
CLARIOClario AI- One word, one capital.
- Clario C1
C-1Clario-C1ClarioC1- Clario C1 the first time, then C1. Never a hyphen.
- AirNote
AirnoteAir NoteAIRNOTE- One word, two capitals.
- Timo
TIMOGrind- One word, one capital. Grind was its old name.
- Crux
CRUXCrux AI- One word, one capital.
Product names are never translated, abbreviated or made plural.
Voice
Plain, short, measurable.
We write the way the products work: exactly. If a sentence would not survive being checked, it does not go on the page.
Plain words
Say what the thing does, in the words the reader uses.
WriteMeeting notes you can check against the recording.
NotRevolutionising meeting intelligence for modern teams.
Short sentences
One idea each. A reader should not need to go back.
WriteC1 ships inside the app. There is nothing to download at first launch.
NotSeamlessly integrated end to end, C1 empowers teams from day one.
Every claim measurable
A number, a name or a date, never an adjective in their place.
Write74 million parameters, stored as about 141 MB.
NotBlazing fast and incredibly lightweight.
No hype words
Status as it is. Nothing is revolutionary, seamless or world-class.
WriteCrux is in alpha.
NotThe game-changing, cutting-edge future of search.
With your brand
Using our marks with yours.
You may use our logo to refer to EMIAC or its products. Anything that places our logo beside yours needs our agreement first.
- Keep both logos at the same visual size, apart, with a thin line between
- Give each logo its full clear space
- Never join the logos into one, or place ours inside yours
- Never suggest a partnership or endorsement we have not agreed in writing
Your logo
Downloads
Brand assets.
The still and living marks, both lockups, the one-colour marks and the icons: SVG for anything that scales, PNG where SVG is not accepted.
Usage terms
- Use the logos only to refer to EMIAC or its products.
- Do not alter, recolour, stretch or combine them.
- Do not imply a partnership, sponsorship or endorsement.
- Press and partner requests go to inc@emiac.us.
Still markThe gradient mark, for any background. PNG 447 × 619,
transparent.
Agree to the terms to download.
Living markAnimated SVG for screens, 32 px and larger.
Agree to the terms to download.
Lockup, lightDark letters, for light backgrounds. PNG 2000 × 628, transparent.
Agree to the terms to download.
Lockup, darkWhite letters, for dark backgrounds. PNG 2000 × 628, transparent.
Agree to the terms to download.
One-colour marksBlue and white, for print and single-ink uses.
Agree to the terms to download.
Tab and app iconsThe tab icon as SVG, and a 512 px app icon.
Agree to the terms to download.
Agree to the terms to download all thirteen files at once.
Download allZIP · 631 KBQuestions
Can I use the EMIAC logo in an article or a presentation?
Yes, to refer to EMIAC or its products, using the files above as supplied and under the usage terms.
Which file should I use?
The lockup where EMIAC is introduced: the light one on light backgrounds, the dark one on dark. The still mark where space is small or EMIAC is already named. The living mark only on screens, at 32 px or more. SVG for anything that scales, PNG where SVG is not accepted.
Can I change the colour to match my design?
No. The mark keeps its gradient, or the one-colour blue or white where only one colour is possible. If none works on your design, change what sits behind the logo, not the logo.
Is there a lockup for dark backgrounds?
Yes. The dark lockup has white letters and the same gradient mark. It is in the downloads above.
Can I use a product logo, such as Clario's?
Product logos follow the same terms: to refer to the product, unchanged. For the files, write to us.
Who do I ask about press or a partnership?
Write to inc@emiac.us with Brand in the subject, before you publish.
Not covered here? Write to us.
For press, partnerships and anything else about the brand, before you publish.