Every day, Crux asks ChatGPT, Perplexity, Google AI Overviews and Google AI Mode the questions your buyers ask. See whether they name you, how you stand against your competitors, and which pages they cite.
In alpha · ChatGPT · Perplexity · Google AI Overviews · Google AI Mode · An EMIAC product
01Why it matters
A buyer asks an AI which tool to choose. The answer names a handful of brands and cites a few pages, and that is where the shortlist starts.
Your search rankings cannot tell you whether you were in that paragraph, or who was named before you. Crux can.
For a small startup team,
GitHub
is the usual default: free private repositories and Actions in one place.
GitLab
bundles CI/CD, and
Bitbucket
fits teams already on Jira.
DEV
Community
Stack Overflow Bloggithub.com
Sample answers, for illustration. GitHub and its rivals are real companies used as an example.
Questions like these, asked every day
best code hosting platform for a small startup teamAsked daily
in ChatGPT
how do remote teams review pull requestsAsked daily in
Perplexity
git platform with ci cd built inAsked daily in Google AI
Overviews
best place to host an open source projectAsked daily in Google
AI Mode
self hosted git server for a small companyAsked daily in
Perplexity
which git platform has the best free plan for private reposAsked
daily in Google AI Mode
how to manage code reviews across many repositoriesAsked daily
in ChatGPT
best way to run tests on every pull requestAsked daily in Google
AI Overviews
Sample questions from a demo workspace for GitHub.
02How it works
Enter your website, and Crux suggests the competitors to measure you against. They are a starting point, not a finding: edit, delete and add until the list is right.
Crux writes the questions a buyer might type. None of them names a brand, because a question that did would guarantee a mention and measure nothing.
Each question goes to ChatGPT, Perplexity, Google AI Overviews and Google AI Mode every day. Every answer is kept with its date, the brands it named, and whether it cited your site.
Coverage over time against each competitor, with the questions and the answers behind every figure kept alongside it.
03Coverage and competitors
How often the answers name you, beside the brands you compete with, and which of your questions name you most.
04Answers and sources
Open any question to read what each engine said, which brands it named, and the pages it drew on, each marked where the answer used it.
05Citations
Which pages the answers cite more than in the period before, and which they cite less. Your own pages are marked as yours.
06Where to publish
The sites the answers cite that you can publish on, biggest gap first, with the kind of site each one is.
07Prompt research
Keep every question in one library, with its tags and its market. Add your own, import a file, or research new ones from what you already have.
08Engines
Crux asks ChatGPT, Perplexity, Google AI Overviews and Google AI Mode the same questions, every day. Read them together, or filter any report to one engine and see where each one puts you.
ChatGPTAsked daily
PerplexityAsked daily
Google AI OverviewsAsked daily
Google AI ModeAsked daily
09Metrics
What Crux counts, and what each figure means.
Every figure is counted from answers Crux captured, and every answer is there to read.
How Crux counts
Five sample answers to “best code hosting platform for a small startup team”. Pick a number to see what it counts.
Crux also shows sentiment: a model's reading of an answer's tone. It is an estimate, not a measurement, and a brand nobody read for tone shows n/a rather than zero.
10Who it is for
Whether AI answers put your brand on the shortlist, tracked day by day against the rivals you name.
The pages the answers cite, and the sites where a new piece could close the gap.
How the answers describe your category, before a buyer ever reaches your site.
A report for each brand you look after, with the answers and sources behind every number.
11Reviews
“We had no idea ChatGPT named two rivals before us for our main category. Now we check it every Monday.”
“The list of sites the answers cite told us which three to pitch. That became the content plan for the quarter.”
“We played back the month and watched ourselves move from niche to leader. For the first time we could show the board it was working.”
“Being able to read the actual answer behind a number is what got our founder to trust it.”
“It found a company we had never listed. It was named ahead of us in half the answers.”
“One report per client, with the answers and sources behind every figure. The monthly review writes itself.”
“The questions it wrote were better than ours, because none of them names a brand.”
“Seeing four engines side by side showed us they describe us completely differently.”
An EMIAC product that tracks, every day, whether ChatGPT, Perplexity, Google AI Overviews and Google AI Mode name your brand for the questions your buyers ask. It shows your coverage against competitors, the sources behind each answer, and where to publish. It is in alpha.
ChatGPT, Perplexity, Google AI Overviews and Google AI Mode. Every question is asked in each of them, every day, and every report can be read together or one engine at a time.
Every day. Each answer is kept with its date, so coverage is a line over time rather than a single snapshot.
During setup, Crux writes a starting set from your website, and you keep, drop or add to them. You can also import your own, or research new ones from SEO keywords you already rank for.
It is shown as a failure, never as zero. A bad day for the capture never looks like a bad day for your brand.
Coverage, share of voice, position and named first are counted from the answers Crux captured. Sentiment is a model's reading of tone: an estimate, not a measurement.
Crux is in alpha and has no public pricing yet. Request early access and we will talk it through.
Crux is in alpha. Tell us your brand and the rivals you want to be measured against, and we will be in touch.
inc@emiac.us
